Huizhong holds a Bachelor of Fine Arts (Honors) in Visual Communication from Nanyang Technological University. Prior to that, she graduated as valedictorian with a Diploma in Multimedia & Animation from Ngee Ann Polytechnic.
Currently, she works as a Senior Designer for Valtech, a global experience innovation company that aims to unlock a better way to experience the world.
Her expertise spans the full design process—from user research, journey mapping, and service blueprinting to responsive UI design, prototyping, and scalable design systems. She has contributed to projects for clients such as L’Oréal, CapitaLand, Charles & Keith, Banyan Group, HMI Medical, and TransitLink, delivering user-centric solutions that are grounded in strategy and aligned with brand identity.
Craft digital products that are intuitive, aesthetically refined, and rooted in deep UX understanding.
Create a central hub to guide design choices, enhancing user experience, ensuring design consistency and boosting efficiency.
Craft impactful designs including logos, brand assets, and marketing materials to enhance brand recognition, communicate effectively, and attract attention.
Transform static graphics into dynamic visuals to enhance storytelling and engage viewers more effectively.
At Valtech, I collaborate closely with the experience lead, fellow designers, and the tech team to translate our clients’ brand visions into meaningful experiences—ranging from digital products to strategic initiatives like experience roadmaps.
My responsibilities span the full design process, from conducting UX research and shaping customer journeys to developing design systems and interactive prototypes.
At Amber Creative, I created design solutions that met the needs of users and businesses for web and mobile app projects. Additionally, I was accountable for the creative output of digital marketing projects.
As a creative design intern at Superunion, I conducted design research, conceptualised ideas, and assisted senior designers in creating brand visual identities.
I had the opportunity to contribute to a major branding project for COFCO Group. My proposed logo idea was selected, and I actively participated in creating the entire visual identity system.
